Name-giving sponsorship as a commitment to the region
With roots in Leverkusen and Greater Cologne, LANXESS is Germany’s largest stockmarket-listed specialty chemicals group. Around ten percent of LANXESS’s employees in Germany live with their families in Cologne. For them and the 7,000 other LANXESS employees living in North Rhine-Westphalia (NRW), visits to the arena are a permanent fixture in their leisure activities.
LANXESS was looking for a landmark in NRW to demonstrate its faith in the region and in Germany as a whole. In the LANXESS arena, which is well known in Cologne and throughout North Rhine-Westphalia and Germany in general, the company has found such a landmark. Through this commitment, LANXESS is giving a definite “thumbs-up” to NRW.