Digital Artificial Intelligence

Conquering the world of data

Editor: Daniela Eltrop

Data rule the world

Data-driven corporations like Google, Apple or Facebook are the most successful in the world. That is hardly surprising as a study by the management consultancy Capgemini suggests: Companies that make targeted use of data achieve 22 percent more profit and 70 percent more revenue (per employee) than their competitors. Data is therefore becoming a success factor for companies. But what data does a company need and how should it be used? 

Data scientists - in greater demand than ever

LANXESS also generates data. In research and development, in the production facilities, in sales or in the logistics chain. But data alone is of no value. Why? Data must be read, understood and linked. And that is why we, as a specialty chemicals company, also need data scientists. 

Data scientists can read data. They gain insights from it and make it usable for others. As a company, we can use it to make production processes and research more effective, shorten test phases, optimize logistics routes and even make a contribution to climate protection. 

Within a short time, a data team with more than 20 colleagues was created at LANXESS. It includes data scientists, data engineers and front-end developers. The team members are young, have international backgrounds and work interdisciplinary. Our data scientists are being deployed where they can use real data to solve concrete challenges from our operational business. A mobile task force with data expertise!

We have an enormous treasure trove of data. In our High Performance Materials business unit, a team is making use of this data with the help of artificial intelligence. The aim is to optimize formulations and shorten development times.

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