Bromine and brominated performance products serve as building blocks for developing and engineering highly complex organic molecules that meet specific performance, environmental and quality requirements. Bromine and its intermediates are utilized in many applications including flame retardants, agrochemicals, pharmaceuticals, fine chemicals, high performance rubber, polymers and biocides. Additionally, inorganic bromides are important chemicals for the energy sector. Clear brine fluids are used in oil and natural gas production and the GeoBrom® product line of bromine derivatives is a part of the solution for mercury emission control in coal fired power stations and industrial boilers.