Sparkling clean and fragrant
Preservatives and fragrances in cleaning agents ensure bacteria-free conditions and a pleasant smell – so you can breathe a sigh of relief after cleaning!
Everybody who likes to cook for themselves and others knows that after simmering and sizzling comes the wiping and scrubbing. Why? Because germs and pathogens can be found in the residues. Dirty refrigerators are a nightmare for hygiene experts and every family member shudders when kitchen drains or trash cans emit foul odors.
That's why you need to get rid of food residues, grease, and bad odors. So, grab the cleaning sponge and cleaning agents that ensure freshness in your kitchen.
Gentle ingredients offer big benefits
With LANXESS's gentle fragrances and preservatives, it’s possible to keep things clean without harming your health or the environment. They are nature-identical and are often used in products that carry environmental labels.
"Consumers are increasingly looking for products that match their values in terms of sustainability. Eco-labels are considered trustworthy in this regard. We are proud to supply ingredients for environmentally friendly and popular products."
Scents send signals
Just as we involuntarily recoil from odors like the smell of mold and rot, we are attracted to pleasant scents such as cinnamon or lemon. In combination with cleaning products, fragrances can convey important messages or trigger actions:
- When it comes to eliminating barely visible but nevertheless unhygienic contamination, only fragrances signal that an area has been cleaned at all.
- With the help of fragrances unwanted odors which cannot be eliminated by airing and cleaning fade into the background.
- Pleasant fragrances, with which we associate positive feelings, ensure that consumers are more motivated and enjoy using cleaning products more. Fruity, minty, or floral fragrances in personal care and home care products do have this effect.
"Which fragrances appeal to whom depends on cultural and individual preferences. For example, customer groups from the Mediterranean prefer citrus fragrances in their cleaning products, while those from northern countries prefer floral fragrances. Some people like the smell of disinfectant best.”
LANXESS fragrances are nature-identical
LANXESS produces a wealth of fragrances for household products. These include cinnamon, citrus, floral, almond, and peach fragrances branded as Kalama® and Purolan®. They are all nature-identical and, as such, do not differ from the fragrance chemicals found in plants at a molecular level.
LANXESS manufactures its fragrances according to the highest quality standards. Numerous substances are created in facilities certified to the international quality standard ISO 9001:2015 and the environmental standard ISO 14001:2004.
Cleaning agents are becoming more targeted
Household products are becoming increasingly innovative in terms of intended use, durability, and environmental compatibility. This involves transitioning away from organic solvents toward water-based products. The goal: Using fewer active ingredients with better environmental properties. This corresponds to regulatory requirements and the wishes of consumers.
"Within ten years, the number of eco-labelled new products in the household cleaning sector has increased ninefold – and internationally! We see this as a very positive trend."
Mild cleaning agents need preservatives
There are very few household products that do not contain preservatives:
- Products with very low water content, for example powder or gel-type detergents and cleaning agents,
- very acidic or basic compounds,
- and cleaning agents containing solvents.
“The milder the cleaning product, the more preservatives are needed to protect it from spoilage.”
Consumer and environmentally friendly preservatives from LANXESS
LANXESS produces consumer- and environmentally friendly preservatives. These include Kalaguard® SB, a nature-identical preservative.
Kalaguard®SB: the versatile green label product
Kalaguard®SB, also known as sodium benzoate, is used in several cleaners, e.g. all-purpose- and bathroom cleaners or coffee machine cleaners. It is also found in leather polish, wet wipes, fabric softeners and room spray.
Kalaguard® SB is approved for use in so-called green label programs such as Ecocert, Ecolabel and Nordic Swan and meets consumer demand:
- Cleaning agents should be gentle on the skin.
- They should also be suitable for sensitive user groups, such as people with allergies or allergic tendencies.
- The substances should be nature-identical and
- be easily biodegradable.
Kalaguard® SB meets these requirements. At the same time, tests have proven: Kalaguard® SB effectively stops bacteria, yeast, and mold at pH values up to 7.0 (neutral).
Cleanliness and hygiene: Both are important!
Chopping up ingredients for pizza, mixing bowls or deep-frying falafel – cooking together is fun; and even more so when you don't have to worry about germs and infection.
Mild all-purpose cleaners with preservatives from LANXESS ensure that surfaces are clean. Plus, Kalama® and Purolan® aromas leave a pleasant fragrance in the room so you know it’s ready for the next cooking party.
